Apple is one of the biggest and most recognisable companies in the world. It is also the most valuable technology brand on the planet, hitting the $1 trillion market cap back in 2018.

Where do most of the company’s revenue come from? And how does Australia compare to the rest of the world?

Check out these insightful Apple sales statistics to find out the answers and more. 

10 Fascinating Apple Stats & Facts 

  • In 2021, Apple Australia reported a revenue of AU$11 billion.
  • Apple was valued at US$612 billion in 2021.
  • Apple’s revenue reached US$123.9 billion in Q1 of its 2022 FY.
  • The iPhone is still Apple’s biggest revenue segment.
  • iOS holds 57.26% of the mobile operating system market in Australia.
  • Apple sold 242 million iPhones in 2021.
  • Apple is the leading tablet vendor in Australia.
  • Mac sales increased by 16% in 2020 in Australia.
  • Apple services had a total of 745 million subscribers in 2021.
  • The Australian branch of Apple increased its workforce in 2021 to 4,137 employees.

Apple Revenue Statistics (Australia) 

1. In 2021, Apple Australia reported a revenue of AU$11 billion.

(ZDNet)

The Australian arm of the tech giant reported an after-tax profit of AU$319.5 million, an increase from the AU$288 million recorded last year. 

Overall revenue increased to AU$11 billion, showing substantial growth from the previous year when the company reported revenue in the amount of AU$9.79 billion. 

2. Product sales continue to drive growth for Apple in Australia. 

Like Apple sales in other countries, the lion’s share of revenue was generated by product sales, which reached an incredible AU$9.5 billion. Services, on the other hand, contributed AU$1.65 million. 

3. Apple paid AU$137.5 million in total tax income in 2021. 

Apple’s tax income expense stood at almost AU$159 million. The company deferred tax of almost AU$20 million and over-provisioned by AU$1.55 million, leaving Apple with a total tax income of AU$137.5 million.

The company stated that it is still facing difficulties and disruptions caused by the Covid-19 pandemic. Despite this fact, it is one of the few tech companies that have settled their tax payments with ATO. 

Global Apple Revenue Statistics 

4. Apple was valued at US$612 billion in 2021. 

(Statista)

Apple takes the number one spot among the top 20 highest valued technology brands across the globe in 2021. 

It is followed by:

  • Google: US$458 billion
  • Microsoft: US$410.27 billion
  • Tencent: US$240.93 billion
  • Facebook: US$226.74 billion

5. Apple’s revenue reached US$123.9 billion in Q1 of its 2022 FY. 

(Apple)

Revenue rose by 11.2% throughout the three months ending on Dec. 25, 2021. Compared to Q1 of the previous year, net income increased by 20.4%. 

Revenue from both products and services grew in Q1 2022. Products generated 9.1% more compared to Q1 2021, accounting for 84% of Apple’s global revenue. Services revenue went up by an impressive 23.8% from the year-ago quarter. 

6. The iPhone is still Apple’s biggest revenue segment. 

In the first quarter of 2022, Apple gained US$71.63 billion through iPhone sales, which made up 58% of total revenue. Services were the second-biggest earners, raking in US$19.52 billion, or 16% of overall revenue. 

Wearables and Macs contributed US$14.7 billion and US$10.85 billion to total revenue, respectively. iPads brought in the least amount of money in Q1 2022, earning only US$7.25 billion or just 6% of total revenue. 

7. 40% of Apple’s revenue comes from the US.

(Business of Apps, Investopedia) 

The US continues to dominate when it comes to Apple sales, although other regions are catching up. Asia Pacific, for instance, contributed over 34% of the company’s revenue in Q1 2022, making it a much bigger market than Europe, which accounted for 24% of Apple’s global revenue. 

The rest of the Asia Pacific region (excluding Japan and Greater China) took up about 8% of the company’s revenue in the first quarter of 2022, marking a growth of an incredible 19.3% and reaching $9.8 billion.

iPhone Sales Statistics 

8. iOS holds 57.26% of the mobile operating system market in Australia.

(StatCounter)

Currently, iOS takes up 27.57% of the global mobile market. Android, on the other hand, holds 71.7% of the global mobile market, while Samsung and other providers take up much smaller shares of under 1%. 

Unlike the global market, iOS stays on top of the Australian market with a 57% share. Android is right on its heels, though, with a 40.69% stake, followed by Samsung with a mere 1.96%.

9. Together Apple and Samsung have a combined 17 million users in Australia.  

(Telsyte)

Out of the 4.49 million smartphones sold in the second half of 2021, 43.8% were Apple devices. The remainder is taken up by Samsung, whose investment in foldable technology is starting to show results. 

Actually, Telsyte believes that 26% of Aussies who are planning to upgrade their smartphones are interested in getting a foldable model. The study does not see Apple joining the foldable market in 2022. 

10. Apple sold 242 million iPhones in 2021. 

(Business of Apps)

How does the iPhone compare to Samsung? Find the answer here.

Even though Apple stopped reporting sales in 2018, it is estimated that the company sold 242 million iPhones in 2021 alone, generating revenue of US$191.9 billion. 

iPhones sales have stagnated over the years, however, the number of active units has increased as customers tend to keep their iPhones for longer—going up from as low as 10 million in 2008 to 1,231 million in 2021. 

iPad Sales Statistics 

11. Apple is the leading tablet vendor in Australia.

According to the latest Apple stats, the company takes up a 78.62% share of the tablet market in the country, preceding Samsung by a whopping 58.79%. 

In terms of operating systems, iOS accounts for a 78.62% share, way ahead of Android (21.3%), Linux (0.03%) and Windows (0.02%), March 2022 data shows. 

12. Apple takes up 53.92% of the worldwide tablet market.

If you are curious about the differences between iPads and tablets, be sure to read this guide.

Apple overshadows its competitors in the tablet market, as it occupies more than half of the market. Its biggest competitor, Samsung is far behind, holding a smaller percentage of 28.12%.

Apple Wearables and Accessories Sales Statistics 

13. Aussies bought 1.5 million fitness bands and smartwatches in 2021.

Out of these 1.5 million units sold, Telsyte says 70% were smartwatches and Apple was the top-selling brand. In terms of products, the Apple Series 7 Watch and Samsung’s Galaxy Watch4 were the best-sellers. Despite the wearables market taking a minor fall in sales in the first half of 2021, it has managed to bounce back, going up by 25%.

14. In 2021, Apple Watch sales hit 46.1 million units. 

(Business of Apps, Counterpoint)

The 2021 market was dominated by Apple, with a share of 30.1%. Samsung accounts for 10.2% of the market, with Huawei and imoo taking up 7.7 and 5.2%, respectively. 

15. Australians purchased 1.3 million smart wearables in 2021.

(Telsyte, Business of Apps)

This is 10% lower than the number of purchases made in 2020 as more people returned to work. Apple and Samsung had a combined share of 73%, making them the two biggest smart wearables vendors. 

Globally, Airpods made US$85 million, down from US$114 million the previous year. 

16. Homepod sales reached 14.8 million in 2021. 

Homepods haven’t been Apple’s most marketable product segment. The highest it reached was US$14.8 million in 2021 and 9.8 million in the previous year. Although the numbers are still high, they are of little importance compared to the other Apple products sales. 

Mac Sales Statistics 

17. Mac sales increased by 16% in 2020 in Australia.

(Appleinsider)

Mainly fueled by interest in Apple’s new M1 system-on-a-chip, Macs saw double-digit growth in 2020. Windows, though, still took up the majority of the market with an 84% share. Despite growth in smartphone and tablet sales, computers were the primary device Aussie used for entertainment and online shopping. Over 6 million people in the country played computer games in 2020, while over 60% of all online shopping was done on PCs.

18. Nearly 70% of computers in Australia run on Windows.

OS X on the other hand has a much lower market share of just 26.09%. Its stake in the desktop operating market has been on the decline ever since October 2021 when it stood at 31.91%

19. Apple shipped 6.8 million Mac units across the world in Q4 2021.

Statista estimates that 88.39 million computers were shipped worldwide in Q4 2021, 6.8 million of which were Macs. This represents a significant decrease of about 50 thousand units compared to Q4 2020. 

Apple Services Statistics

20. Apple services had a total of 745 million subscribers in 2021.

Thirty million subscribers quickly turned into hundreds of millions as Apple services gained a huge following in the past few years. This includes all subscribers to iCloud, Apple Music, Apple TV+, Apple Arcade, Apple News+, and Apple Fitness+.

Broken down by sectors: 

  • Apple Music had 88 million subscribers.
  • Apple News hit 135 million users in 2021.
  • Siri has 660 million active users.
  • Apple Arcade had 12 million users in 2018.

21. In 2020 there were 507 million active Apple Pay users. 

Although Apple Pay is automatically installed on every iPhone, not everyone opts for the mobile payment application. According to the most recent Apple stats, only half of all iPhone users actively used Apple Pay in 2020, which noted a volume transaction of 65 billion in the same year. 

22. Apple TV+ is projected to have 36 million subscribers by 2026. 

(MacRumors.com)

23. Apple spends US$6 to US$8 billion on Apple TV+ content a year.

(Yahoo)

It also paid US$25 million for the distribution of Oscar Best Picture Winner Coda. Still, it cannot catch up to Netflix which dished out US$17 billion on content last year. The biggest issue for Apple TV+ is the lack of paying users as 62% of its subscribers are using the platform through a free trial or promotion. 

24. Chrome makes 52.79% of web traffic in Australia.

(DataReportal)

Internet usage statistics show that out of the 23.60 million internet users in Australia, over half use Chrome as their primary web browser. Apple’s Safari is a second choice, making 32.48% of Australian web traffic, followed by Microsoft Edge (6.10%) and Firefox (3.40%). 

Apple Stock Statistics 

25. Apple reached a market cap of US$3 trillion in 2021.

(The New York Times)

In 2018, Apple achieved great success, becoming the first US company ever to hit a market value of US$1 trillion. The numbers continued growing rapidly as Apple expanded its value even further, exceeding US$2 trillion in 2020 and US$3 trillion in 2021.

26. The all-time high Apple stock price was US$182.01.

(Macrotrends)

Recorded on January 3, 2022, Apple’s stock price soared to US$182.01. As of March 2022, the average Apple stock price is US$151.39 (in the last 52 weeks).

Interesting Facts About Apple

(GraphicSprings)

98.8% of people across the world can immediately associate the company with the logo, making it the fifth most recognisable logo in the world. 

28. Around 72% of Australia’s Apple users chose not to be tracked by advertisers and publishers. 

(Mi 3)

Apple changed its privacy policy, adding an App Tracking Transparency framework in 2021, which allows users to give consent to advertisement tracking. Since the privacy update between 63 and 80 per cent of Aussies have chosen not to be tracked online. 

29. The Australian branch of Apple increased its workforce in 2021 to 4,137 employees. 

(ZDNet, Statista)

Apple’s headcount increased in Australia from 3,896 to 4,000+ workers. Salaries and bonuses, though, only increased slightly from AU$268 million in 2020 to AU$274 million the following year. Globally the company had 154 thousand full-time employees. 

30. There were 22 Apple stores in Australia in 2021.  

(Forbes)

Unsurprisingly, the USA had the highest number of Apple stores (271) surpassing any other country in the world. Up next was China with 50 Apple stores, followed by the UK, which is home to 38 Apple stores. Australia is in the middle of the scale, with 22 Apple stores nationwide from over 500 stores across the planet. 

Bottom Line

Apple has been delivering decades of innovation and revolutionary technology, easily outrunning its competitors in the tech industry. While some of its services fall short of the competition, Apple sales statistics show the American multinational company takes the lead in the smartphone market in Australia and the rest of the world. What’s more, it is continually diversifying into new areas and gaining new customers in the process. It may not take over the world anytime soon, but the future looks bright for Apple. 

  • Apple
  • Appleinsider
  • Business of Apps
  • Counterpoint
  • DataReportal
  • Forbes
  • GraphicSprings
  • Investopedia
  • Macrotrends
  • MacRumors.com
  • Mi 3
  • StatCounter
  • Statista
  • Statista
  • Statista
  • Statista
  • Telsyte
  • The New York Times
  • Yahoo
  • ZDNet