But as anyone who’s ever tried to develop a content marketing strategy that works can tell you, it isn’t easy. Sometimes you need the right content planning tools to help you on your way. If you want to streamline your content marketing and create an efficient and effective content marketing strategy, you’ve come to the right place. Here are over 20 awesome content planning tools you can use to get the most from your content marketing plans.
Content Planning Tools to Streamline Your Content Marketing:
Why Planning Your Content Matters
Planning your blog, social media, and video content makes your marketing plan work more effectively. Consistency is important for everything from growing your email list to driving website traffic to increasing revenue. When you take the time to sit down and figure out what you want from your content marketing, you’ll be able to create the type of content that will help you meet those goals—and ensure that your overall business goals are aligned with your content goals so they work together instead of fighting against one another. Outside of setting powerful goals, there are a few other reasons it’s important to plan out your content:
Building Consistency
Chances are, you don’t just post content to a single marketing channel and call it good. You probably publish to a blog, post to social media, send an email newsletter, and share video content on YouTube, among other things. But when you have multiple channels to keep track of, it can be hard to build the consistency you need to build a following and become a thought leader in your niche.
Spotting Gaps
Once you’ve set your goals, you can plug your content into one of the content planning tools on our list and easily spot gaps in your content plan or see at a glance if your content is going to help you hit your business goals. You can also see if you’re sending too many sales emails, going live often enough, or posting enough original, native content to your social media platforms. By planning your content, you’ll be able to address gaps before they turn into problems for your brand.
Staying on Track
Both solo influencers and enterprise marketing teams need content planning tools to stay on track. If you’re going it solo, planning your content helps you understand how much time you’re going to be spending to create the content you’ve planned. If you have a marketing team, you’ll probably have multiple hands before your content is published. With a good plan, you’ll be able to get the disparate pieces of your marketing team on the same page to keep your content on time.
Content Planning Tools to Try
Creating content is hard enough. But when you add to that stress the stress of not knowing when or how you should be creating and publishing your content, it’s easy to get overwhelmed and let something (likely many things) slip through the cracks. Fortunately, we’ve pulled together a list of 27 of the best content planning tools we’ve found to help you level up your content marketing.
Wrapping Up
A solid content strategy is an important first step toward building effective content marketing campaigns but you also need the right content planning tools to execute your campaign. Content planning tools help you bring your entire content marketing strategy together, streamlining your efforts for best results. Pricing: Pricing starts at $108 per month. Pricing: Plans range from $29–$399/month. Pricing: Free trial. Pricing ranges from $26–$269/month. Pricing: Plans range from $17–$47/month. Pricing: Free trial. Plans range from $7.200–$12,000/year. Pricing: Free trial. Pricing ranges from $8–$16+/month. Pricing: Free plan. Prices range from $9.99–17.50+/month. Pricing: Free trial. Plans range from $49–$360/month. Pricing: Free trial. Plans range from $29–$179+/month Pricing: Free plan. Free trial. Pricing ranges from $10.99–$24.99+/month. Pricing: Contact for pricing. Pricing: Free trial. Pricing ranges from $1,069–$8,629/year. Pricing: Free trial. Pricing ranges from $11.50–$20.50/user/month. Pricing: Free plan. Pricing ranges from $4–$8+/user/month. Pricing: Free plan. Pricing ranges from $10–$20/user/month. Pricing: Free plan. Free trial. Pricing ranges from $9.80–$24.80+/month. Pricing: Free trial. Plans start at $29/user/month. Pricing: Free plan. Pricing starts at $99/month. Pricing: Free download. Pricing: Contact for pricing. Pricing: Free plan. Free trial. The paid plan is $99/month. Pricing: Free trial. Pricing starts at $6/month. Pricing: Free trial. Plans range from $99.95–$374.95 per month (billed annually). Pricing: Free trial. Canva Pro Bundle is $12.99 per month. Pricing: Plans range from $44.99–$114.99 monthly. Pricing: Plans range from $99–$999 monthly. Pricing: Plans range from $49–$739/month. To choose the best content planning tools for your brand, you’ll need to decide what’s important to you. Are you more interested in a tool that will post directly to your social media accounts or do you need a comprehensive tool like Monday or Kapost to manage your content marketing campaign from start to finish? No matter what you need, the content planning tools on this list give you a great place to start!
